Agenda | Automotive Software Strategies 2027 Munich
The full agenda for Automotive Software Strategies 2027 is currently in development and will be published during the upcoming campaign. Until then, explore the 2026 agenda to get an impression of the topics, formats and expert discussions that shaped last year’s conference in Munich.
Agenda 2026: What to Expect
While the 2027 programme is currently being developed, the 2026 agenda gives you an impression of the topics, session formats and expert perspectives covered at Automotive Software Strategies.
08:30
09:00
Welcome and opening by chairman
Ingo Martin, Senior Director Automotive Events, Ultima Media Germany GmbH
Martin Schleicher, Independent (Conference Chairman)
09:10
Software-Architectures & SW Factory
09:10
Keynote: The JLR ADAS Software Factory at Scale
- Why software-driven vehicles are a consequence of non-linear complexity, not a Strategy
Karsten Hoffmeister, Chief Engineer for Assisted and Automated Driving Software,
Jaguar Land Rover
09:40
Centralized Architectures in SDVs: from Hype to Reality
- Lessons from the SDV transition curve and reality checkpoints
- How next-gen SoCs accelerate SDV development
- The real left-shift: a developer centric, opensource approach
Frederic Ameye, Principal SDV Architect,
Renesas
10:05
Redefining AI-driven Autonomous Mobility
- GAIA 2.0: A world model for AI driving intelligence based on in-house data engineering platform
- Foundation Model Boosts Generalization, Fast Gains with Minimal Data
- Powered by foundation model, a multimodal E2E model will drive CARIZON future AV solutions
Marcus Hafkemeyer, CEO,
CARIZON
10:30
Q&A
10:40
Coffee Break
11:10
Operating System & Middleware
11:10
Keynote: Building a Software-defined Company
- How to link portfolio decisions directly to the capabilities your teams need so strategy actually turns into shipped software.
- A simple capability debt view helps you spot gaps early—whether in skills, tooling, safety, or integration capacity—before they block the roadmap.
Markus Rettstatt, Vice President Software Defined Car,
Mercedes-Benz
11:40
The Global Platform for the SDV and AIDV Era
- Enables cross-domain architectures from powertrain, chassis, and body to ADAS, cockpit, and centralized/zone-based SDV platforms
- Operates within a growing open ecosystem alongside initiatives such as Eclipse SDV, SOAFEE, COVESA, S-CORE and how Open and Community-Source Software can complement each other
Joachim Langenwalter, Spokesperson AUTOSAR,
AUTOSAR (TMT CoPilots)
12:00
Keynote: Open Source Development for Safety-Critical Series Projects
- Why? Increase industry-wide reuse of nondifferentiating software
- How? Establish an OSS project that focusses on specific automotive topics like safety validation
- What? Setup of S-CORE project at Eclipse SDV
Dr. Martin Wagner, Head of SW Platform Strategy, Standardization and Open Source,
BMW AG
12:30
Q&A with speakers
12:40
Joint Lunch & Networking
14:00
From Open Source to Automotive-Grade: Distributing Eclipse S-CORE for Safety-Critical and Real-Time Embedded Systems
- From open-source core to SDV platform decisions
- Making Eclipse S-CORE production-ready for safety-critical and real-time systems
- The distributor’s role in scaling open middleware across OEM programs
Paula Herzog, Head of Product Program Management,
Qorix GmbH
14:20
Why Rust, Why Now: Rust in Automotive Software
Michael Steil, Head of Software Engineering,
osdyne
14:40
Virtual Development
14:40
AI‑Powered ADAS: Next-Generation Intelligence Driving the Future of Automated Mobility
- The rise of software‑defined and emerging AI‑defined vehicle architectures, and how centralized, high‑performance compute platforms influence ADAS software development.
- How next‑generation AI models for perception, planning, and human–vehicle interaction support more adaptive and context‑aware system behavior for safer, more efficient driving experiences.
- Developer workflows that integrate cloud‑native tools with Snapdragon-powered edge platforms to support development, deployment, and iterative improvement of AI‑driven ADAS applications.
Benjamin Spigner, Staff Product Manager Automotive,
Qualcomm
15:05
Get Ready for RISC-V, a Digital Customer Journey to drive SDV
Thomas Schneid, Head of Software, Partnership & Ecosystem Management,
Infineon Technologies
15:30
Q&A
15:40
Coffee Break & Networking
16:10
Keynote: DiL – Driver in the Loop
- „Testing the drivers software experience
- Driving simulators in virtual development
Dr. Chantal Himmels, Specialist Driving Simulation and Virtualization, &
Robert Siwy, Software Manager,
BMW Group
16:40
Productivity Through AI
16:40
From IT to AI - At Scale: An Approach for AI‑Infused Engineering
- From digital platforms to intelligent value chains across SDV
Dr. Christian Nabert, Department Manager,
IAV GmbH
17:05
Digital Twins meet Agentic AI: How Digital Twins and AI Agents Transform Automotive Software Development
- Domain-optimized AI agents for automotive software development
- Cloud‑scale virtualization of multi ECU networks
- Accelerating development cycles from requirements to release
Amir Namazi, Solution Manager Virtualization, AI&Cloud,
AUMOVIO SE
17:30
AI Powered Embedded SDV Software: Bridging V Model and DevOps
- AI & Gen AI for embedded Software
- Automation across the development cycle
- Efficiency to handle & solve more complex problems
Dr. Alois Danninger, Global Head of E/E, Software & Controls,
AVL List GmbH
18:00
Q&A with Speakers
18:10
End of the first Conference Day
18:20
Transfer to the Evening Event Location
19:00
Evening event
08:30
Opening of the 2nd conference day by Chairman
Martin Schleicher, Independent (formerly Continental)
08:40
Inside the 10x Engine - What Really Accelerates Embedded Software Development at Mercedes-Benz
- Automation – From Commit to Confidence
- Virtualisation – Testing at the Speed of Thought
- Tomorrow’s Breakthroughs – When Data and AI Join the Engine
Dr. René Linssen, Manager,
Mercedes-Benz
09:10
Way Towards End2End Autonomy
Sebastian Homm, Director of Application Software,
Wayve
09:30
From Vibe Coding to Spec-Driven Development – How AI Agents Transform Automotive Software Engineering
• Why "vibe coding" won't scale for safety-critical automotive systems – and what comes next
• Spec-Driven Development: Turning AUTOSAR specifications into verified code with AI agents
• Lessons learned from real-world implementation in automotive projects
Georg Doll, CTO Automotive & Mobility,
Microsoft
10:00
Q&A with speakers
10:10
Coffee Break
10:30
Speed Without Risk: Scaling AI Productivity within Safe Automotive Workflows
Max Pabinger, Chief Revenue Officer,
useblocks GmbH
11:05
Next Generation Connected Vehicle Platform on Google Cloud
- AI transformst he automotive industry from a driver and passenger perspective
- Rethinking the connected vehicle platform with GenAI and deep integration
- Leveraging latest technologies on Google Cloud for innovation
Daniel Elhs, Business Director SDV,
Valtech Mobility
Florian Haubner, Industry Architect Lead,
Automotive Google Cloud
11:30
Data Usage and Data Management
11:30
EU Data Act | Share, Gain, and Monetize Data
- Regulatory background & practical use cases
- Key areas of action
Titus Aust, Senior Manager,
Deloitte GmbH Wirtschaftsprüfungsgesellschaft
11:55
Software as a Business Modell
11:55
SDV: New Revenue and Profit Pools in the Technology Stack for OEMs and Suppliers
Augustin Friedel, Associated Partner,
MHP
12:05
Panel Discussion: Software as a Business Modell and Open Source
Markus Rettstatt, Vice President Business Stream Embedded Onboard Offboard, Mercedes-Benz
Christof Horn, IX Automotive Europe, Accenture
Joachim Langenwalter, Spokesperson AUTOSAR, AUTOSAR (TMT CoPilots)
Augustin Friedel, Associated Partner, MHP
Sebastian Homm, Director of Application Software, Wayve
René Oehlschläger, Director Innovation Vehicle Control, Schaeffler AG
12:50
Joint Lunch & Networking
14:00
The RTOS as a Differentiating Commodity
- The RTOS as a Differentiating Commodity
- Key aspects of a safe RTOS and how to certify it
- Tool requirements to unleash the full potential of safety-critical software
Arnaud Van Den Bossche, Director Business Development,
Green Hills Software
14:25
Open Source ADAS/AD Solutions with AI/E2E
- Commercialization of open source based AI/E2E ADAS/AD
- Overview of cloud and edge solutions to enable L2+ to L4+
- Utilization of open architectures to address safety requirements in SDVs
Dr. Peter Biermann, Vice President Operations,
Bertrandt Ing.-Büro GmbH
Christian John, President,
Tier IV North America, Inc.
14:45
The Schaeffler SDV System Design & Development Approach for Motion
- Placement of SDV motion functions under demanding conditions
- Function allocation and a holistic, cloud-based workflow
- Model-based development as the foundation for platform-independent engineering
Soufiane Kolodziej, Technical Project Leader,
Schaeffler
15:10
Linux without Boundaries
- Linux without boundaries
- Enabling the open-source SDV
- With both safety and security
Isaac Trefz, Senior Product Manager,
Elektrobit Automotive GmbH
15:30
Hardware Agnostic Software Architecture - Enabler for Complex & Modern by Wire System
- Existing automotive software architecture is product and hardware dependent
- The result is scalability limitations, Increased integration complexity and lack of standard interfaces to deplay in modern architectures
- Adopting to a hardware agnostic architecture becomes essential
Holger Kraft, Vice President Software Development Chassis Solutions,
ZF Group
15:55
Closing Words by the Chairman
Martin Schleicher, Independent (formerly Continental)
16:00