Header for Timeline-PDF for Automotive Software Strategies
Day 1: Tuesday, 19 May 2026
08:30

Registration & networking with coffee & tea

09:00

Welcome and opening by chairman

Ingo Martin, Senior Director Automotive Events, Ultima Media Germany GmbH
Martin Schleicher, Independent (Conference Chairman)
 

09:10

Software-Architectures & SW Factory

09:10

Keynote: The JLR ADAS Software Factory at Scale

  • Why software-driven vehicles are a consequence of non-linear complexity, not a Strategy

Karsten Hoffmeister, Chief Engineer for Assisted and Automated Driving Software, 
Jaguar Land Rover
 

09:40

Centralized Architectures in SDVs: from Hype to Reality

  • Lessons from the SDV transition curve and reality checkpoints
  • How next-gen SoCs accelerate SDV development
  • The real left-shift: a developer centric, opensource approach

Frederic Ameye, Principal SDV Architect, 
Renesas 

10:05

Redefining AI-driven Autonomous Mobility

  • GAIA 2.0: A world model for AI driving intelligence based on in-house data engineering platform
  • Foundation Model Boosts Generalization, Fast Gains with Minimal Data
  • Powered by foundation model, a multimodal E2E model will drive CARIZON future AV solutions

Marcus Hafkemeyer, CEO,
CARIZON

10:30

Q&A

10:40

Coffee Break

11:10

Operating System & Middleware

11:10

Keynote: Building a Software-defined Company

  • How to link portfolio decisions directly to the capabilities your teams need so strategy actually turns into shipped software.
  • A simple capability debt view helps you spot gaps early—whether in skills, tooling, safety, or integration capacity—before they block the roadmap.

Markus Rettstatt, Vice President Software Defined Car, 
Mercedes-Benz
 

11:40

The Global Platform for the SDV and AIDV Era

  • Enables cross-domain architectures from powertrain, chassis, and body to ADAS, cockpit, and centralized/zone-based SDV platforms
  • Operates within a growing open ecosystem alongside initiatives such as Eclipse SDV, SOAFEE, COVESA, S-CORE and how Open and Community-Source Software can complement each other

Joachim Langenwalter, Spokesperson AUTOSAR, 
AUTOSAR (TMT CoPilots) 
 

12:00

Keynote: Open Source Development for Safety-Critical Series Projects

  • Why? Increase industry-wide reuse of nondifferentiating software
  • How? Establish an OSS project that focusses on specific automotive topics like safety validation
  • What? Setup of S-CORE project at Eclipse SDV

Dr. Martin Wagner, Head of SW Platform Strategy, Standardization and Open Source, 
BMW AG 
 

12:30

Q&A with speakers

12:40

Joint Lunch & Networking

14:00

From Open Source to Automotive-Grade: Distributing Eclipse S-CORE for Safety-Critical and Real-Time Embedded Systems

  • From open-source core to SDV platform decisions 
  • Making Eclipse S-CORE production-ready for safety-critical and real-time systems 
  • The distributor’s role in scaling open middleware across OEM programs  

Paula Herzog, Head of Product Program Management, 
Qorix GmbH 
 

14:20

Why Rust, Why Now: Rust in Automotive Software

Michael Steil, Head of Software Engineering,
osdyne
 

14:40

Virtual Development

14:40

AI‑Powered ADAS: Next-Generation Intelligence Driving the Future of Automated Mobility

  • The rise of software‑defined and emerging AI‑defined vehicle architectures, and how centralized, high‑performance compute platforms influence ADAS software development.
  • How next‑generation AI models for perception, planning, and human–vehicle interaction support more adaptive and context‑aware system behavior for safer, more efficient driving experiences.
  • Developer workflows that integrate cloud‑native tools with Snapdragon-powered edge platforms to support development, deployment, and iterative improvement of AI‑driven ADAS applications.

Benjamin Spigner, Staff Product Manager Automotive,
Qualcomm

15:05

Get Ready for RISC-V, a Digital Customer Journey to drive SDV

Thomas Schneid, Head of Software, Partnership & Ecosystem Management, 
Infineon Technologies

15:30

Q&A

15:40

Coffee Break & Networking

16:10

Keynote: DiL – Driver in the Loop

  • „Testing the drivers software experience
  • Driving simulators in virtual development

Dr. Chantal Himmels, Specialist Driving Simulation and Virtualization, & 
Robert Siwy, Software Manager, 
BMW Group 
 

16:40

Productivity Through AI

16:40

From IT to AI - At Scale: An Approach for AI‑Infused Engineering

  • From digital platforms to intelligent value chains across SDV

Dr. Christian Nabert, Department Manager,
IAV GmbH
 

17:05

Digital Twins meet Agentic AI: How Digital Twins and AI Agents Transform Automotive Software Development

  • Domain-optimized AI agents for automotive software development
  • Cloud‑scale virtualization of multi ECU networks
  • Accelerating development cycles from requirements to release

Amir Namazi, Solution Manager Virtualization, AI&Cloud,
AUMOVIO SE 
 

17:30

AI Powered Embedded SDV Software: Bridging V Model and DevOps

  • AI & Gen AI for embedded Software
  • Automation across the development cycle
  • Efficiency to handle & solve more complex problems

Dr. Alois Danninger, Global Head of E/E, Software & Controls, 
AVL List GmbH
 

18:00

Q&A with Speakers

18:10

End of the first Conference Day

18:20

Transfer to the Evening Event Location

19:00

Evening event

Day 2: Wednesday, 20 May 2026
08:30

Opening of the 2nd conference day by Chairman

Martin Schleicher, Independent (formerly Continental)

08:40

Inside the 10x Engine - What Really Accelerates Embedded Software Development at Mercedes-Benz

  • Automation – From Commit to Confidence
  • Virtualisation – Testing at the Speed of Thought
  • Tomorrow’s Breakthroughs – When Data and AI Join the Engine

Dr. René Linssen, Manager,
Mercedes-Benz

09:10

Way Towards End2End Autonomy

Sebastian Homm, Director of Application Software, 
Wayve  
 

09:30

From Vibe Coding to Spec-Driven Development – How AI Agents Transform Automotive Software Engineering

• Why "vibe coding" won't scale for safety-critical automotive systems – and what comes next
• Spec-Driven Development: Turning AUTOSAR specifications into verified code with AI agents
• Lessons learned from real-world implementation in automotive projects

Georg Doll, CTO Automotive & Mobility, 
Microsoft

 

10:00

Q&A with speakers

10:10

Coffee Break

10:30

Speed Without Risk: Scaling AI Productivity within Safe Automotive Workflows

Max Pabinger, Chief Revenue Officer, 
useblocks GmbH
 

11:05

Next Generation Connected Vehicle Platform on Google Cloud

  • AI transformst he automotive industry from a driver and passenger perspective
  • Rethinking the connected vehicle platform with GenAI and deep integration
  • Leveraging latest technologies on Google Cloud for innovation 

Daniel Elhs, Business Director SDV, 
Valtech Mobility  
Florian Haubner, Industry Architect Lead, 
Automotive Google Cloud

 

11:30

Data Usage and Data Management

11:30

EU Data Act | Share, Gain, and Monetize Data

  • Regulatory background & practical use cases
  • Key areas of action 

Titus Aust, Senior Manager, 
Deloitte GmbH Wirtschaftsprüfungsgesellschaft
 

11:55

Software as a Business Modell

11:55

SDV: New Revenue and Profit Pools in the Technology Stack for OEMs and Suppliers

Augustin Friedel, Associated Partner, 
MHP
 

12:05

Panel Discussion: Software as a Business Modell and Open Source

Markus Rettstatt, Vice President Business Stream Embedded Onboard Offboard, Mercedes-Benz
Christof Horn, IX Automotive Europe, Accenture
Joachim Langenwalter, Spokesperson AUTOSAR, AUTOSAR (TMT CoPilots)
Augustin Friedel, Associated Partner, MHP 
Sebastian Homm, Director of Application Software, Wayve
René Oehlschläger, Director Innovation Vehicle Control, Schaeffler AG
 

12:50

Joint Lunch & Networking

14:00

The RTOS as a Differentiating Commodity

  • The RTOS as a Differentiating Commodity
  • Key aspects of a safe RTOS and how to certify it
  • Tool requirements to unleash the full potential of safety-critical software 

Arnaud Van Den Bossche, Director Business Development, 
Green Hills Software 
 

14:25

Open Source ADAS/AD Solutions with AI/E2E

  • Commercialization of open source based AI/E2E ADAS/AD
  • Overview of cloud and edge solutions to enable L2+ to L4+
  • Utilization of open architectures to address safety requirements in SDVs


Dr. Peter Biermann, Vice President Operations, 
Bertrandt Ing.-Büro GmbH

Christian John, President, 
Tier IV North America, Inc. 

14:45

The Schaeffler SDV System Design & Development Approach for Motion

  • Placement of SDV motion functions under demanding conditions
  • Function allocation and a holistic, cloud-based workflow
  • Model-based development as the foundation for platform-independent engineering

Soufiane Kolodziej, Technical Project Leader, 
Schaeffler
 

15:10

Linux without Boundaries

  • Linux without boundaries
  • Enabling the open-source SDV
  • With both safety and security

Isaac Trefz, Senior Product Manager, 
Elektrobit Automotive GmbH
 

15:30

Hardware Agnostic Software Architecture - Enabler for Complex & Modern by Wire System

  • Existing automotive software architecture is product and hardware dependent
  • The result is scalability limitations, Increased integration complexity and lack of standard interfaces to deplay in modern architectures
  • Adopting to a hardware agnostic architecture becomes essential

Holger Kraft, Vice President Software Development Chassis Solutions,
ZF Group

15:55

Closing Words by the Chairman

Martin Schleicher, Independent (formerly Continental)

16:00

End of the conference & Farewell